Proudly Australian and family owned, Sandler shoes have been worn and enjoyed by millions of women since 1954, establishing it as an iconic fashion brand.
_
Sandler trends are timeless and appreciated by women who welcome fashion and understand the value of quality craftsmanship. Our challenge for the 2015 Spring Summer collection was to translate the range into a seamless campaign that would promote confidence and style for women.
To evoke a timeless sense of summer, we chose to base the theme around simplicity. Our concept began with mood boards of sky blues and whites, clean stone textures and simple set ideas that would give full focus to the footwear.
We scouted the perfect white cliff top location and began concept and construction of key geometric stone-finish props to give each shot a balance of natural beauty and constructed style.
A sleek all-white wardrobe, upward shooting style and sun bronzed skin give the perfect amount of dramatic effect across the entire campaign.
Full campaign delivery included concept generation, talent casting, styling, prop building, art directing, photography, retouching and rollout across all channels.
